Eye tracking using a webcam
No special hardware or software required. Works online in a web browser.
For websites, graphic designs, banners, billboards…
Your own eye tracking experiment in a minute
Enter website URL or upload an image
Website URL or graphic designs, banners, billboards, advertisements, product design, screenshot etc.
Share your experiment link
You will get a unique link to your experiment. You can send it to unlimited amount of testers having a webcam. Or you can optionally ask our panel testers.
Analyze the results
See what the testers really saw, in the heatmap and lightmap. Use analytic research tool. Get real-time feedback.
Who is this service for?
Instant eye tracking is ideal for optimization of websites, graphic designs, banners, billboards, advertisements, product design, education etc.
We help to save costs. It’s essential to find out how customers react to your design before you make the product public.
You can ask testers across the globe. They only need a computer with a webcam. You will have immediate access to the results.
See sample results of an eye tracking experiment.
Eye tracking analytics
Use our analytic tool to evaluate eye tracking experiments. Creating and analyzing eye tracking studies is very simple. The studies provide a detailed view of the results in real-time.
You can add experiments, define areas of interest, determine their importance, and evaluate several different metrics. The result is unambiguous.
At a glance you will find the distribution of respondents in the graph. Results can be shared easily.
Use cases: Choosing a better layout, Package design comparison
What can be a source?
Website URL
Simply enter the URL of the website
Image upload
Upload a graphic, banner, wireframe, picture, screenshot…
Video upload
Eye tracking for videos is not yet available, coming soon
Who can be a tester?
Anyone with a webcam
Testers only need a computer with a webcam
Our panel testers
You can optionally ask our panel testers, processing takes a few hours
What do you get?
Heatmap
The most interesting areas, playback, export to PNG
Lightmap
Map of visible areas, playback, export to PNG
Analytic tool
Many metrics, graphs, comparisons, analysis of emotions
Pricing
1 experiment = 1 website URL or image tested by an unlimited number of testers.
Payment will be processed through a secured PayPal payment gateway.
Lovely banner, poor conversions.
Optimized banner, better conversions.
Package design comparison.
How it works?
Start your eye tracking experiment in a minute.
Enter website URL or upload image (graphic, banner, wireframe, picture, screenshot…). You will get a unique link to your experiment. You can send it to unlimited amount of testers having webcam. Or you can optionally ask our panel testers, processing takes a few hours.
When the experiment link is opened by tester, the calibration is performed and an image is displayed. A webcam is used to capture what the testers are interested in. No video is recorded. The entire test takes only a minute. Tester can optionally enter personal information at the end of test (name, sex, age and note for you). All individual results are available in administration of your experiment immediately. You can analyze it in heatmap or lightmap. Results can be exported to PNG image. You can use studies for more detailed analysis. For example check out how to choose a better layout or compare package design.
1 experiment = 1 website URL or image. If you need to test multiple versions of your content, you need an experiment for each version.