Use case: Package design comparison

Use case: Package design comparison

Which of the pictured product designs is the best? Use our eye tracking analytic tool in a few steps. In the following example, you have three different products in one photo.

Create a new experiment

Create a new experiment, name it e.g. "My products". Activate the experiment and share your experiment link.

You can share an experiment link straight away

When the experiment link is opened by tester, the calibration is performed and an images are displayed. A webcam is used to capture what the testers are interested in. No video is recorded. The entire test takes only a minute (depending on the duration setting of the experiments). Tester can optionally enter personal information at the end of test (name, sex, age and note for you).

All individual results are available in administration of your experiments immediately. You can analyze it in heatmap or lightmap. Results can be exported to PNG image.

Create a new study

Create a new study. Name it e.g. "Product comparison".

For a clear and easy comparison, you can define areas of interest (AOI)

Click the "+AOI" button in the "My products" experiments table:

• Create AOI Product #1
• Create AOI Product #2
• Create AOI Product #3

Set the interest areas in the experiment image.

Now, a clear winner of the study is evaluated

The best area of interest is Product #1.

Start eye tracking experiment now

Other use cases

I have two banners. Which one is better?